Website localization is a method of adapting website content, design and performance to meet the linguistic, cultural and technical needs of a particular region or country. Here are six tips to help you successfully localize your website:
- Know your audience: Before starting the localization process, it is important to understand your audience’s language, traditions and preferences. This information will make it easier for you to optimize the content, design and performance of your website to meet their expectations.
- Use culturally appropriate photos and colors: Colors and pictures can have completely different meanings in different cultures. Use photos that are culturally appropriate and appeal to your audience. For example, pink is associated with success in China, but can mean danger in a different culture.
- Use native idioms and expressions: Using native idioms and expressions can help you connect with your audience and make them feel at home. Nonetheless, be careful not to use offensive or inappropriate expressions in the target language.
- Consider technical issues: Different regions and countries may have different technical requirements, such as encoding, font size, and compliance with web requirements. Make sure your site meets these requirements to ensure it’s accessible and helpful.
- Hire a skilled translator: Use a skilled translator fluent in the target language to ensure the translation is correct. Automatic translation tools can be incorrect, leading to misunderstanding and confusion.
- Check your website: Check your website thoroughly before launching it to make sure all localized content, design and performance are working as expected. Get advice from your audience and make important changes to enhance personal expertise.
By following the tips below, you’ll be able to create a website that successfully meets the needs of your audience and connects with them on a deeper level.
